Nestled next to Winkler, Chad's Auto has become synonymous with reliable and honest auto repair. The story behind the success goes beyond just oil changes and brake pads. It's a story about a family, their passion for cars, and their unwavering dedication to customer satisfaction.
At the helm of Chad's Auto are Chad and Agatha Berg. Chad Berg’s love for cars began at a young age, tinkering with engines and understanding the intricate workings of vehicles. This passion translated into a natural aptitude for repair, and a desire to build a business centered around providing exceptional service.
They do it all — from oil changes to engine overhauls. The service even has an area dedicated to restorations, where it makes old vehicles look brand new again. It’s a real passion for Berg.
“It's really exciting when these vehicles go to shows and they come home with trophies and awards,” he says.
Chad's Auto employs a team of skilled technicians who share the same commitment to quality. They are constantly undergoing training to stay up to date with the latest advancements in automotive technology, ensuring they can tackle any problem that comes through the shop doors. Berg is very proud of their technicians, who take part in both provincial and national skills competitions. Technician Jake Fehr just got back from a skills competition in Detroit where he won the 2024 Auto Value Technician of the Year Award.
“It's encouraging to see [the technicians] engaged in what they're doing. They're not just putting in time. [They want] to be the best at what they do,” says Berg.
What truly sets Chad's Auto apart is their philosophy of straight talk and honest workmanship. They avoid technical jargon and take the time to explain the issue to the customer in clear, understandable language. The goal is to empower the customer to make informed decisions about the repairs. This level of communication fosters trust, a cornerstone of Chad's Auto's success.
The commitment to quality extends beyond communication. They understand that a car is a significant investment, and they treat each vehicle with the utmost care. Their goal isn't just to fix a problem, but to ensure the car runs smoothly and safely for miles to come.
Customer satisfaction is paramount at Chad's Auto. Positive online reviews and word-of-mouth recommendations are a testament to the exceptional service they provide.
It all stems from a commitment to the community.
“I think supporting community is like supporting family, you know? And that's the kind of atmosphere that we want to give our customers – the feeling of family. We're not here just as a business to take your money. We're here to help you,” says Berg.
Looking to the future, Chad's Auto is committed to staying at the forefront of the automotive industry. They are constantly investing in new technologies and equipment so that they can service the latest car models. They are also dedicated to giving back to the community, which can be explored further by reaching out to Chad's Auto directly.
Chad's Auto is more than just a repair shop. It's a family-run business built on a passion for cars and a dedication to exceptional customer service. With their commitment to quality, honesty, and transparency, Chad's Auto is sure to remain a trusted name in auto repair for years to come.