The Pembina Valley Pregnancy Care Center (PVPCC) is taking an innovative approach to raise funds for its vital services with the “Get the Board Moving” challenge. Running from September 15th to October 15th, this initiative involves the nonprofit’s board members exercising for every dollar donated, with the goal of raising much-needed support for their growing client base.
PVPCC Executive Director Linda Marek highlighted the essential role the center plays in the region. “We provide care and support to anyone impacted by pregnancy—whether it's a planned and joyful one or unexpectedly complicated. Whatever the scenario, we’re here to answer questions and offer support,” Merrick explained. The center’s services extend not just to women but also to men, recognizing the importance of supporting fathers as they navigate pregnancy and parenting.
Marek emphasized the center’s expanding reach, noting the increase in people seeking support over the past few years. "In the pandemic, things were pretty quiet. But coming out of that, we saw a jump to about 100 people, and last year it grew to 125—about a 25% increase. That takes time, energy, and care," she said.
To keep up with this demand, the center recently added a part-time staff member, Rhonda, to help provide more comprehensive support across their locations in Winkler, Morden, and Altona. Marek shared, “We’re glad for anyone who reaches out for help. Not everyone will need us, but if you do, please reach out.”
The fundraising challenge comes at a crucial time, as the rise in clients also means an increase in operational costs. Marek expressed the significance of this initiative, saying, "Our board of directors—Davis, Glenda, Trisha, Kelly, and Andrew—are literally putting their body, mind, and soul into this. For every dollar donated, they’ll be doing sit-ups, jumping jacks, push-ups, or even jogging and cycling."
Donors can contribute $1 for a sit-up, jumping jack, or similar exercise, and $25 for each kilometer of walking, jogging, or cycling. Marek added with a smile, “People can donate lots because they love us or because they want to make our board members sweat!”
The center relies on donations to provide non-judgmental care and practical support, such as diapers and formula for families in need. Marek acknowledged that financial contributions, no matter the size, make a huge impact. “Every little bit counts. Whether it’s $1 or $1,000, it all adds up. We believe that generosity matters, and some people give out of plenty while others give out of a little, but they are all appreciated.”
Marek hopes the community will embrace the spirit of giving, encouraging people to follow and share the center’s posts on social media to spread the word. “We aren’t going door-to-door, but we’re hopeful people will be motivated to get involved. Every donation helps us provide care and support for those who need it.”
The funds raised will go directly toward expanding PVPCC’s programs and supporting those in the Pembina Valley affected by pregnancy, whether they need emotional support, practical assistance, or simply someone to talk to. Merrick concluded, “At the end of the day, everything we do is about providing care and support to our clients.”
To donate or find more information about the “Get the Board Moving” challenge, visit PVPCC’s website at www.pvpcc.com or follow them on Instagram and Facebook. For those seeking support, call or text the center at 204-362-0797.