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Anna Heinrichs selfie'd with Elfie at Janzen's Paint and Decorating in Winkler
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The holiday season is in full swing, and Pembina Valley residents are spreading the cheer in style! The "Holiday Elfie Selfie" contest is taking the region by storm, giving you the chance to win a $2,000 gift certificate to Sawatzky's Furniture & Appliances.

How it works

  1. Find ELFIE the Holiday Elf: Spot the mischievous elf hiding in participating stores across the Pembina Valley. From cozy coffee shops like Charlie's Coffee Co. to vibrant retailers like Sawatzky’s Furniture & Appliances in both Winkler and Morden, Elfie is popping up everywhere.

  2. Snap a selfie: Once you find Elfie, it’s time to get creative. Pose, smile, and snap your very own Elfie Selfie.

  3. Submit your photo: Share your festive selfie HERE to enter the contest.

  4. Increase your odds: Elfie loves to travel, so visit as many participating locations as possible and snap a new photo each time to boost your chances of winning!

Participating locations

  • Sawatzky's Furniture & Appliances (Morden & Winkler)
  • McDonald's (Morden & Winkler)
  • Winkler Fabrics Plus
  • New Leaf Garden Center
  • Stephen Street Wear
  • Janzen's Paint & Decorating
  • Altona Home Hardware
  • Pfahl's Drugs in Winkler
  • Coffee Culture
  • Morden Nurseries
  • Boyne River Bistro
  • Foremost Floors
  • Charlie's Coffee Co.

Entries rolling in!

We’ve already received some incredible Elfie Selfies from people all across the Pembina Valley! Creativity is shining as participants showcase their holiday spirit with fun and festive poses alongside Elfie. Check out some of our favorite snapshots in the gallery below!

Feeling inspired? There’s still plenty of time to join in on the fun!

Important dates

  • Contest ends: December 20
  • Winner announced: December 23

Don’t miss this chance to win the ultimate holiday prize while supporting local businesses. Grab your phone, your holiday cheer, and start your Elfie Selfie adventure today!

Click here to enter the contest and view the full gallery of submissions so far. Happy Elfie hunting! 🎄✨

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