Matthias Lutzweiler Named CEO of Naxos Music Group
[Hong Kong, February 18, 2025] — The Naxos Music Group has announced the appointment of Matthias Lutzweiler as its new Chief Executive Officer (CEO), effective immediately. Lutzweiler, who has been serving as Acting CEO since October 2024, will lead the world’s largest independent classical music company into its next phase of growth and innovation.
Jeffrey Lien, CEO of Naxos of America, will take on the role of Global Deputy CEO, while Iwen Schmees, currently CEO of Naxos Deutschland, will assume the position of Global Chief Operating Officer (COO). Additional senior management appointments are expected in the coming weeks.
A Legacy of Excellence and Innovation
Founded in 1987 by Klaus Heymann, Naxos revolutionized the classical music industry by making high-quality recordings widely accessible. Under Heymann’s leadership, the company expanded from a budget classical music label into a global powerhouse known for its pioneering approach to recording, distribution, and digital streaming.
A Brief History of Naxos Records
Naxos Records was established with the goal of providing high-quality classical recordings at an affordable price. Initially, the label focused on lesser-known repertoire, performed by emerging artists and orchestras. Over time, Naxos gained recognition for its commitment to comprehensive recording projects, including complete cycles of works by major composers. The company embraced digital transformation early, launching the Naxos Music Library, a leading classical streaming platform that now offers millions of tracks to listeners worldwide. Today, Naxos remains at the forefront of the industry, continuously expanding its catalogue and technological capabilities.
New Leadership
On February 18, 2025, the Board of Directors of Naxos Music Group announced the appointment of Matthias Lutzweiler as the new Chief Executive Officer (CEO), effective immediately. Lutzweiler, who had been serving as Acting CEO since October 2024, brings a wealth of experience and a proven track record within the organization.
Joining Naxos in 2011 as CEO of Naxos Deutschland, Lutzweiler has played a pivotal role in the company's growth and innovation. Prior to his tenure at Naxos, he spent 21 years leading the Haenssler Classic and SWR labels, showcasing his deep industry knowledge and leadership capabilities.
Supporting Lutzweiler in his new role are Jeffrey Lien, CEO of Naxos of America, who assumes the position of Global Deputy CEO, and Iwen Schmees, formerly CEO of Naxos Deutschland, now appointed as Global Chief Operating Officer (COO). This leadership team is poised to build upon the legacy of founder and former CEO Klaus Heymann, who transformed Naxos from a pioneering budget classical music label into the world's leading independent classical music company.
The Board of Directors expressed confidence in the new leadership team, stating:
“Matthias Lutzweiler brings extensive industry expertise and a strong track record of leadership within Naxos. Together with Jeffrey Lien and Iwen Schmees, he is well-positioned to continue Naxos’ legacy of excellence while driving future growth and innovation.”
The Board also emphasized the new team’s commitment to upholding the values and vision instilled by Heymann, while fostering a culture of collaboration and professional development.
Strategic Vision for the Future
With its extensive catalogue of over 24,000 recorded albums and three million tracks available on Naxos Music Library, the company remains at the forefront of the classical music industry. The new leadership team has outlined three key strategic priorities:
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Securing and Strengthening Core Business: Naxos will continue to invest in its artist roster, distribution networks, and digital platforms to maintain its status as a leader in classical music.
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Expanding into New Markets and Technologies: The company plans to explore opportunities in Asia, Latin America, and other emerging markets while leveraging new technologies and supply chain innovations.
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Fostering Partnerships and Collaboration: Naxos aims to deepen relationships with artists, orchestras, and cultural institutions while expanding its reach in digital distribution, licensing, and audiovisual content.
Conclusion
As Naxos embarks on this new chapter under the leadership of Matthias Lutzweiler and his executive team, the company remains dedicated to its mission of bringing high-quality classical music to audiences worldwide. By embracing technological advancements, expanding its market presence, and strengthening industry partnerships, Naxos is poised for continued success. With a rich legacy behind it and a bold vision for the future, the Naxos Music Group reaffirms its commitment to excellence, innovation, and accessibility in the world of classical music.