Since 1965, A-Line Furniture & Appliances has been a cornerstone of the Humboldt community. Owned by the Lockhart family since 1972, the business is now led by third-generation owner Justin Lockhart. “We’ve always prioritized quality products and exceptional service,” says Lockhart.
Certified care loyalty dealer recognition
A-Line has recently been named a Certified Care Loyalty Dealer by Whirlpool Corporation, a distinction that allows them to offer customers an additional one-year extended warranty on major appliances from Whirlpool, Maytag, and KitchenAid. This recognition is reserved for select dealers who not only sell but also service these brands. “We’ve had a loyalty dealer contract with Whirlpool for over a decade,” Lockhart explains. “Being a self-servicing centre with two on-staff technicians sets us apart in Western Canada.”
Extended warranty benefits
Most major appliances come with a standard one-year parts and labour warranty. With the Certified Care status, A-Line customers receive an extra year of coverage at no additional cost. “Appliances today are mass-produced and replaced more frequently than in the past,” Lockhart notes. “Having that extra year of peace of mind can make a big difference, especially as repair costs have risen over time.”
Commitment to quality products
A-Line is selective about the products they carry, focusing on North American-made appliances and furniture. “All our appliances are manufactured in North America, which typically means a longer shelf life,” says Lockhart. “We apply the same principles to our furniture, sourcing from Canadian company Palliser and U.S.-based Ashley, as well as bedding from Sealy, Tempur-Pedic, and Stearns & Foster.”
Competitive pricing and local service
Despite being a local retailer, A-Line offers pricing that rivals big box stores. “As a loyalty dealer, we get the same pricing on single appliance orders as big box stores do on bulk orders,” Lockhart explains. “Our customers benefit from competitive prices, plus the added advantage of local service and the free extended warranty.”
A-Line’s in-house service team includes two full-time technicians: Marlon, with nearly 35 years of experience, and Josh, who brings a background in vehicle and farm implement repairs. “Service is becoming a rarity in the appliance industry,” Lockhart observes. “We’re proud to offer our customers the option to repair rather than replace, which is not only cost-effective but also environmentally conscious.”
Customer-centric approach
For local customers, A-Line’s combination of competitive pricing, extended warranties, and dedicated service means peace of mind. “People may shop around online, but when they compare the exact same models, our prices are unbeatable,” says Lockhart. “And if there’s ever an issue, they’re not dealing with call centres or waiting for out-of-town technicians – we’re just a day or two away.”
With its Certified Care Loyalty Dealer status, A-Line Furniture & Appliances continues to uphold its longstanding commitment to quality and service in the Humboldt community.
Call the store at (306) 682-2154, see the showroom at 614 9th Street, Humboldt or visit them online at alinefurniture.ca.