It was when he received a handwritten thank-you note that Brodie Carmichael realized the impact his business was making.
“It hadn’t been a very big job, but the note showed how much it meant to the customer that we repaired her roof,” he says. “I still have it. It reminded me of why I do what I do, which is to help people feel safe in their homes.”
Carmichael, the owner-operator of Carmichael Roofing, has built a reputation for quality work and meaningful relationships in a service area that includes Saint Claude, Portage la Prairie, Carman, Elie and Winnipeg. It’s a business model centred on integrity – something he learned to value while observing his grandfather as a child.
“My grandfather was someone I looked up to my entire life,” he says. “My early childhood years were spent watching him run his own business, and I admired how he treated his workers. He always told me, ‘Your guys come first. If you treat them with respect, you’re going to get that in return’.”
He adds: “When I started my company, I knew I wanted to build something that honoured his values – where the team is treated like family and every project is done with integrity and craftsmanship.”
One leads to the other. At Carmichael Roofing, workers who feel empowered and safe produce quality, long-lasting roof repairs and installation for customers who know they’re getting a well-crafted product at a fair price.
“We take pride in combining quality materials with skilled craftsmanship and a sharp eye for detail,” Carmichael explains. “The result? A roof that’s not just built to look great, but also be built to stand strong through storms.”
Customers are informed about the work being performed on their home, every step of the way. They’re respected, they’re heard, and at the end of the day they’re never left questioning whether the job was done right.
“What we offer isn’t the cheapest out there, but it reflects the quality, experience and pride we put into every job,” says Carmichael. “You’ll get honest work, fair pricing and a roof that’s built to last.”
Carmichael Roofing offers a five-year workmanship warranty through their shingle provider, and they conduct follow-up checks about a year after completing a job to make sure everything is holding up and the customer’s questions are addressed.
All together, it’s a way of doing business that Carmichael knows his grandfather would appreciate – and that he hopes his son will want to emulate. When he founded Carmichael Roofing in 2022, it was his son, as well as his grandfather, who served as the inspiration.
“Since then I’ve been committed to delivering quality craftsmanship, reliable service and a level of professionalism that reflects more than 12 years of industry experience,” he says. “What I enjoy most about running a roofing business is driving by a home or building knowing we did that. My team and I worked hard, and there’s real pride in seeing the houses we’ve done. It means even more knowing people trust us with their homes – that they choose us.”
Carmichael Roofing can be reached by calling or texting (204) 870-2922. They’re also present on Facebook, where they share photos of recent work and interact with their customers.