Nestled in the heart of Diamond Valley, OK Tire isn't just another auto shop; it's a cornerstone of the community, built on local ownership, trusted service, and genuine relationships. For years, this family-operated business has been keeping the residents of Diamond Valley and beyond safely on the road, and their commitment runs deeper than just changing tires.
At the helm is Justin Friesen, owner of the neighbouring OK Tire Diamond Valley, who brings a fresh perspective while honouring the established values of the Diamond Valley location. For Justin, the small-town atmosphere isn't just a backdrop; it's the very foundation of how he believes business should be done. "One of my favourite parts of being in the small town and running a business in a small town is getting to know the local customers. You know, over the 10 years that we've been there, you get to know everybody pretty close, personally," Justin shares.
This personal touch extends beyond the counter. "You run into them on the street in the grocery store," he adds, highlighting the unique connection between a local business and its clientele. It's about more than transactions; it's about building a relationship based on trust and mutual respect. Sometimes, as Justin notes, these connections blossom into friendships. He often sees his customers around town, whether it’s at the grocery store or having breakfast at Chuckwagon Cafe.
The team at OK Tire Diamond Valley mirrors this community spirit. Comprised of local residents, they understand the importance of a job well done for their neighbours, friends, and family. "Staffing is key to our success,” Justin emphasizes. "You know, the guys working in the shop, the technicians, you know, may not be seen on a day-to-day basis, but they're the ones getting the jobs done. Doing the work on the vehicle without them, it would be pretty hard to run the business. And yeah, having them local, they're also part of the community.” Their dedication to quality work has fostered a strong reputation within Diamond Valley, a testament to their commitment to their community.
While the name "OK Tire" might conjure images of just tires, Justin is keen to emphasize their comprehensive automotive services. "Everybody knows us as a tire shop, able to sell and repair, and service tires, but it is OK tire and auto service," he clarifies. "We do full mechanical, brakes, suspension, diagnostics. So we can take care of most makes and models and most of the services they require.” This means that whether you need new tires for the changing seasons, a brake inspection, or complex engine diagnostics, you can rely on the expertise right here in the valley.
Beyond providing essential services, Justin and his family actively support other local businesses, like Black Sheep Coffee Company, Country Food Mart, Pharmasave, Diamond Valley Dental, and Rona. "Our family buys beans there and loves stopping there and getting a fresh coffee whenever we can,” he says, illustrating the interconnected nature of the local economy.
Justin's eldest son is already showing interest in the family business. "My oldest is almost 16 and looking forward to getting his driver's license. So he's in there learning the tire business.” With Justin's extensive experience in the automotive industry, spanning well over 20 years, and the invaluable experience of co-owner and father-in-law, Ron White, you can be assured you're in capable hands.
OK Tire Diamond Valley also underscores the significance of proactive vehicle maintenance. They encourage people to keep up regular maintenance on their vehicles to avoid costly repairs down the road, ensuring your vehicle remains safe and reliable. Investing in maintenance is an investment in your peace of mind and your wallet.
Ultimately, the success of local businesses like OK Tire Diamond Valley benefits the entire community. They believe treating customers with respect, and integrity is the only way to do business. By choosing OK Tire Diamond Valley, you're not just getting exceptional auto service; you're supporting your neighbours, strengthening your community, and building relationships that go beyond the transaction. Supporting local businesses is integral to building a more vibrant Diamond Valley for the future.
https://www.oktire.com/stores/ok-tire-diamond-valley/
OK Tire Diamond Valley
127 – 1st Street SE, Black Diamond, AB, T0L 0H0
403.933.4954 Mon – Fri: 8:00 AM – 5:00 PM
Sat – Sun: Closed