Prada, Max Mara back to pre-pandemic splendor in Milan
Pre-pandemic fashion delirium is back.
After several calm COVID-induced seasons, Milan Fashion Week is back to its pre-pandemic splendor: with crowded seating, gridlocked streets and sidewalks packed with fashion fans wanting a glimpse of stars and influencers.
After a lot of pandemic talk of how the fashion system needed to change -- that is, slow down -- few have been able to resist returning to the world as they knew it. This week’s runway shows will close with the return of another Milan tradition: the Green Carpet Awards to recognize advances in sustainability.