Canadian Cattle Association news release

The Canadian Cattle Foundation (the Foundation) presented the second annual Reg Schellenberg Next Generation Legacy Award to support the Canadian Cattle Young Leaders (CYL) Program last night at the Canadian Beef Industry Conference. 

The recipient of the 2024 award Cassie Marchand from Vernon, BC was presented by Lynn Grant, Vice President of the Foundation & Canadian Cattle Association Board member. 

Canadian Cattle Young Leaders is pleased to announce this year’s industry-leading mentors who are kindly investing their expertise and time to lend a helping hand to the next generation of the Canadian beef industry.

The Canadian Cattle Association (CCA) has renamed its two industry-leading youth development programs.

Beginning October 3, 2022, the Cattlemen’s Young Leaders Mentorship program will become “Canadian Cattle Young Leaders”, and the Young Cattlemen’s Council will become “Canadian Cattle Youth Council”.

According to a news release, these names will further align the programs with CCA, where "Canadian" will strengthen its national identity when these young leaders represent the industry at meetings and events around the world.