To help bring awareness about bullying, Canadians are encouraged to wear a pink shirt today.
Since 2007, Canadians have been encouraged to wear pink on the last Wednesday of every February, otherwise known as Pink Shirt Day, which helps to raise awareness of bullying, as well as promoting kindness and inclusion.
The campaign began because two students in Nova Scotia had organized a protest after one of their fellow students was being bullied for wearing pink.
As part of the protest, students bought numerous pink shirts and handed them out to other students, and by the end of the week, nearly everyone at the school was wearing pink.
This anti-bullying campaign grew from there, and now people and organizations across the country wear pink to stand against bullying.
The Alberta RCMP, the Foothills School Division, the Town of High River, the Town of Diamond Valley, and many more organizations are promoting Pink Shirt Day.
The High River Town Hall will also be lit up pink today to support the CKNW Kids' Fund's Pink Shirt Day and help to increase awareness.
Through the CKNW Kids' Fund's Pink Shirt Day campaign, funds will be raised to support anti-bullying programs, which will teach empathy, compassion, and kindness.
"By wearing pink, we send a clear message of unity against all forms of bullying. This simple act fosters inclusive environments where everyone feels safe and valued. Whether in the classroom or our broader communities, our actions matter. Let’s continue to choose kindness and ensure that every individual feels respected, supported and included," said Minister of Education, Demetrios Nicolaides, in a media release about Pink Shirt Day.
To learn more about the campaign and to donate, click here.