It's the Rowan House Society's first ever radiothon today on 99.7 Sun Country.
It got underway at 6 a.m. and runs all day until 6 p.m. with Morning Show Charlie Brown co-hosting with Rowan House executive director Linette Soldan.
The women's shelter is looking for your financial support today.
You can text ROWAN at 20222, donate online at Rowan House.ca or donate in person at the 99.7 Sun Country studios at 11-5th Avenue SE in High River.
We have another link on our website too.
So far, over $37,000 has been raised today with extra thanks to a very generous donation of $10,000 from Brian and Shannon Olson.
Donations of $100 or more will get you a $20 gift card to Knee Deep Bar & Grill with Big Hearted Mavericks matching all donations up to $25,000.
The Rowan House shelter has been in existence for over 25 years, supporting people fleeing domestic abuse throughout the entire Foothills region.
Listen to 99.7 Sun Country for stories from community members and find out just how important and needed this service is.