Canadian flags can be seen all over High River, planted on people's front lawns.
In fact, one in seven homes in High River this year will fly the Canadian flag.
It's all part of the High River Rotary Club's fundraising campaign, which raises money for local charities.
It's now in its seventh year, having raised almost $116,000 to date.
The fundraising campaign involves ordering a Canadian flag for $50 for the three long weekends over the summer.
During the Victoria Day, Canada Day and Labour Day long weekends, Rotary Club members and volunteers show up and plant a 10-foot-high pole with a Canadian flag.
They usually plant them a week or so in advance and then show up after the long weekend to take them down until the next long weekend.
This year, they had 500 flags ready to go, but after selling out in early April, they ordered 100 more.
It's expected to raise $30,000 for this year alone.