Almost a month ago, the Smile Cookie Campaign at Tim Hortons was in full swing as Moose Javians bought cookies.
From April 28 to May 4, people could buy a smile cookie, a fun way to donate to a non-profit organization. This year, $34,276.54 was raised in support of Hunger in Moose Jaw.
"It really blew our expectations out of the water. The community came together and beat the total that we had kind of set as our goal. So it was great to see such a large fund raised for Hungary in Moose Jaw," said Aurora Howe, owner of Moose Jaw Tim Hortons.
That total knocked the goal of around $20,000 out of the park. One thing that made this campaign different from others in the past was that the price of the smile cookies was raised from $1.50 to $2.00. With the increase, there were questions as to how that would impact the total.
"We thought maybe we would sell fewer cookies this year. But I think people just love the cookies and the campaign so much that we still saw a ton of support from Moose Jaw, and we were still able to surpass previous years' totals."
Hunger in Moose Jaw was very appreciative of the donation and support, as it will give a boost to their lunch program.