Earlier this month, Mountain View County (MVC) unveiled their new honorary livestock brand.
Shelley French, Head of Communications at Mountain View County, shared that the council believed the standard brand lacked strong ties to the current state of MVC.
"We undertook a process of obtaining or changing the current registered brand. We went to the Livestock Identification Services to determine what the factors are involved in registering a standard brand or an honorary brand."
She explained that to change the standard brand, it was very specific criteria, while the honorary brand was much more lenient.
The county then decided to hold a contest to design the brand's logo.
"We had 18 submissions. All of them were submitted to the council for review and see which one they believed best represented MVC."
After the review, the council decided on Zander Ewert's design, which stood out among the rest of the brands.
French explained that the intent of the new brand is for marketing efforts.
"We are now moving forward with the process in terms of what we will do with that (the brand)."
"We're excited about what we can do with it, about how far we can take it, administration is just in the development phases of that."
She concluded by saying how grateful the county is for Zander's contribution.
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