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On World Suicide Prevention Week, Canadian mental health officials are urging the public to remember the 9-8-8 Suicide Crisis Helpline as part of a national “Just in Case” campaign.
The helpline, which is free, confidential, and available 24/7, provides support for anyone thinking about suicide or concerned about someone else. Officials say remembering the number can help Canadians act in critical moments, whether for themselves, a friend, or a family member.
“Whether you’re chatting with a friend over coffee, attending a community event, or scrolling through your phone at the end of the day, knowing 9-8-8 means you’re ready to act if you or someone you know is in need of support,” said Dr. Allison Crawford, Chief Medical Officer at 9-8-8: Suicide Crisis Helpline.
Health Minister Marjorie Michel said the campaign emphasizes the importance of mental health and suicide prevention for all Canadians. “Every time someone shares the 9-8-8 number, they help build awareness that could one day make a difference for someone they know,” she said.
Since its launch in November 2023, the helpline has answered nearly 600,000 calls and texts. On average, 12 Canadians die by suicide each day, and more than 200 attempt it. Officials note that for every person who dies by suicide, as many as 135 people can be affected by the loss.
The “Just in Case” campaign encourages Canadians to know, save, and share the number: know it as a resource for anyone in crisis, save it in phones for quick access, and share it to help others who may be struggling.
9-8-8 is operated by the Centre for Addiction and Mental Health and coordinated through a network of local, provincial, territorial, and national crisis services. The service is available in English and French, and trained responders provide support without judgment.
For more information, visit 9-8-8 Suicide Crisis Helpline.