Lions Clubs International is the world's largest service organization, spanning over 200 countries with a mission to serve communities and support humanitarian causes. With 1.4 million members globally—and a goal to reach 1.5 million by 2027—the organization remains a powerful force for good.
"We are Canada’s best-kept secret," says Shannon Dueck, District Governor for 5M13 Lions Clubs International, which covers western Manitoba. "When we go to conventions in the U.S., border officials recognize us immediately. But when we return home to Canada, we’re often asked, ‘Did you go to the zoo to see the Lions?’”
Despite this, Lions Clubs have made an undeniable impact, particularly in Manitoba, through initiatives such as Journey for Sight.
Journey for Sight: A snowmobile fundraiser with a purpose
Journey for Sight, an annual snowmobile fundraising event, has been running since 1983. The multi-day ride supports vision-related programs and takes riders across Manitoba to raise funds and awareness.
"This year, the ride started in Flin Flon on January 22nd, with stops across Manitoba before finishing in Brandon on the 25th," Dueck explains. "My husband and I were there to welcome the riders as they arrived. It was incredible to see their dedication."
The event saw 15 to 20 riders participate, despite last year’s cancellation due to a lack of snow. "This year, we had plenty of snow—almost too much!" Dueck says.
One of the most dedicated supporters of Journey for Sight is Larry Freund. Although not a Lion himself, Freund has been a committed fundraiser for 30 years, raising over $150,000. His passion stems from a deeply personal experience—his brother Brian, who was nearly blind, received a double cornea transplant through the Lions Eye Bank. "After the surgery, Brian was able to drive again for years before he passed away," Dueck shares. "Larry continues to ride in his memory, raising over $7,000 just this year."
Since its inception, Journey for Sight has raised over $3 million, helping to fund vision programs, including what is now called "Giving Glances," a program supporting vision-related medical care.
Lions’ commitment to vision care
Beyond Journey for Sight, Lions Clubs are deeply involved in vision initiatives, including the Lions Kids Sight Program. Using specialized cameras, Lions members visit schools and fairs to perform vision screenings for children.
"We can scan a child’s eyes from a short distance and determine if they need a referral to an eye doctor," Dueck explains. "We’re not diagnosing, but we’re catching issues early. In one case, a child in Ontario was found to have a cancerous tumor behind their eye—because of the screening, they received life-saving treatment in time."
Looking ahead: The 40th anniversary ride
As Journey for Sight approaches its 40th anniversary in 2026, the goal is to increase participation. "We’re hoping to have 40 riders from Flin Flon to mark the occasion," Dueck says. "If you love snowmobiling and want to make a difference, this is the perfect way to get involved."
For those interested in participating, information is available through Manitoba Lions Clubs.
A lifetime of service: Dueck’s journey with Lions
For Dueck, being a Lion is more than a title—it’s a calling. Inspired by her father, the late Helmut Neufeld, a respected Lion and former district governor, she and her husband initially joined for leadership development.
"My dad never asked yes-or-no questions," Dueck recalls. "He just looked at us and said, ‘So, when are you becoming Lions?’ That was that."
Though she officially joined in 2015, one particular moment solidified her passion for the organization. "It was Halloween, and over 250 kids had come to our door in Morden. I was about to turn off the light when one last little girl arrived wearing a Lions Foundation of Canada Dog Guides toque," she says.
Dueck, an advocate for service dogs, struck up a conversation with the girl. "That moment made me realize the personal impact of what we do. Helping others brings me the greatest joy."
Now, as District Governor, Dueck continues to lead with enthusiasm, ensuring that Lions Clubs remain a powerful force for change—one service project at a time.