Pure Joy Naturals is a family-owned Southern Manitoba company that specializes in natural health care products, herbal remedies and essential oils.
The company also enriches the community with its mentorship and in-house "Community of Kindness" initiative.
The hearts and minds behind Pure Joy Naturals belong to Rob and Coral Fehr, both Certified Aromatherapists with as much knowledge about the natural product field as experience in it.
Origins in pioneering natural products
Pure Joy Naturals got its start by creating signature natural products such as cosmetics, lotions, and shampoos. Over the years, the company has carved out its unique corner in a saturated market of products: a focus on “clean and healthy” formulae for people who wish to embrace a “toxic-free” lifestyle.
This aim is one dear to Rob and Coral, who found that their own need for healthy, natural products reflected the needs of the overall community as well.
Sharing the knowledge to foster wellness
Fast forward a few years, and Rob and Coral have formulated successful products, but they haven’t stopped there — they have also embraced the role of empowering others to follow in their footsteps through the mentorship services they offer.
Rob and Coral are “the go-to professionals for product formulations, research, and development.” They also enjoy mentoring clients who would like to start their own business in the natural product field.
The success of the pair’s expertise and innovation is apparent — one need not look further than Pure Joy Naturals’ products, which speak for themselves. Many of the products have received their NPN government licenses issued by Health Canada. Recently, Pure Joy Naturals has shown itself to be at the forefront of ingenuity with its Magnesium Lotion, which became a CHFA (Canada Health Food Association) finalist for the “most innovative new health care product in Canada.”
Pure Joy Naturals also connects with the community in a few ways that go beyond mentoring it. They are visible at vendor shows, home parties, and speaking engagements at different businesses, such as spas and retail outlets.
For Rob and Coral, one of the “most rewarding” things that the pair does is working with the community to provide services and products that help enrich other local companies.
Pure Joy Naturals thanks Focal Point, Prairie Foods, Honeycomb Health Foods, O’Naturelle, Garden Valley Wellness, Soul Iris, Spring Tide Wellness, and many other massage studios, wellness studios, and professional services for their partnerships.
“We are grateful and appreciate each and every one of you,” says the pair.
National interest in Pure Joy Naturals
Within the Pembina Valley and outside of it, interest in Pure Joy Naturals’ product line has led to the company’s private label services. Through these services, businesses across Canada that appreciate Pure Joy Naturals’ handmade formulations sell the products under their own label.
Pure Joy Naturals makes the process approachable, straightforward, and transparent.
A ‘Community of Kindness’
Although Canadians across the country purchase and enjoy Pure Joy Naturals’ innovative products, the family-owned company remains firmly rooted in the Pembina Valley. The business believes in supporting the community and feels “blessed” to be able to do so.
Pure Joy Naturals’ “Community of Kindness” initiative is one way it helps those who need it. The program, which is funded through product sales, supports “local charities and people in our community.” This means that patrons of Pure Joy Naturals not only receive the benefits of products derived directly from nature but can also rest assured that their purchases help the vulnerable portions of the community.
Pure Joy Naturals says that it is “grateful” for its customer base’s enthusiasm for the charity project. It is all the more inspired to continue giving back to the community in this way.
When it comes down to it, Pure Joy Naturals is in the business of providing “hope and pure joy” through both its philanthropic work and its cutting-edge products that are effective, affordable, and available from coast to coast.
Learn more on the Pure Joy Naturals website or visit them on Facebook or Instagram.
