Cochrane continues to grow the conversation on the mental, physical and financial abuse of elders.
A purple lilac tree was planted June 13 in front of Big Hill Lodge to mark the ongoing need to protect seniors. Purple is the official colour of World Elder Abuse Awareness Day (WEAAD), observed annually on June 15.
“Conversations about elder abuse can be difficult, but they are so important,” said Tamara Low, elder abuse case manager for Big Hill Haven. “Every time we talk openly about respect, dignity, and the safety of older adults, we are planting seeds—seeds of awareness, of change, and of hope.
“And when those seeds are nurtured with passion, empathy, and action, they grow into a stronger, safer community for everyone.”
Mayor Jeff Genung recognized the team that has worked not only to increase the dialogue but also to provide assistance.
“That conversation has grown,” said Genung. “The work that you have done over the eight years that I’ve been experiencing it—the conversation has grown as well, and I thank you for that.”
He said it’s a day to reconfirm our collective commitment to protect some of the most vulnerable citizens in the community.
“Our seniors are more than just members of an older generation. They’re storytellers, teachers, and the foundation on which our community is built. You have raised families, served as professionals, built businesses and shaped the character of our town and neighbourhoods. Your contributions deserve not only our respect but our active support.”
He added that it’s not a one-day conversation, but one that must continue year-round.
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According to the latest fact sheet issued by the Alberta government, elder abuse is defined as any intentional or reckless act, or willful and negligent disregard, occurring within a relationship of family, trust or dependency, directed at someone 65 years of age or older, that:
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causes physical, emotional or psychological harm;
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involves the misappropriation or misuse of money or other personal possessions or property;
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subjects an individual to non-consensual sexual contact, activity or behaviour; or
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fails to provide the necessities of life.
In a previous interview with Cochrane Now, Sharon Moore, who played a large role in helping establish Cochrane’s Community-Led Elder Abuse Response (CLEAR), said the statistics are sobering.
According to the World Health Organization, about one in six older adults worldwide have experienced some form of abuse in the past year, with higher rates among those living in residential care.
Resources are available for those experiencing abuse. Witnesses or anyone suspecting abuse are encouraged to be proactive.
For information, referral and support, call 403-705-3250 to connect with the CLEAR team.
A full list of resources can also be found at the Cochrane and Area - Alberta Elder Abuse Awareness Council (A.E.A.A.C).
The Jack Tenant Memorial Bridge will be lit purple on June 15 in honour of WEAAD.
