Cochrane GM is tipping its hat once again to Western heritage with the return of its popular White Hat Sale, running June 16–23. Now in its third year, the event offers deep discounts, prize giveaways, and a uniquely local flavour.
“It’s something I’m really proud of,” said Mason Raymond, President of Cochrane GM. “I was born and raised here in Cochrane, and this sale is our way of celebrating the Western roots that run deep in our community.”
The dealership is offering GM employee pricing on all remaining 2025 light and heavy duty trucks. Customers who book an appointment during the sale will be entered to win a Platinum Detail package, while those who take a test drive will be in the running for a $500 WestJet gift card. Trade-ins will also receive an additional $500 bonus.
But the White Hat Sale isn’t just about savings—it’s about spirit. “We’re going all-in on the Western theme,” said Raymond. “If you come in wearing a white cowboy hat or any kind of western apparel, we’ll knock an extra $250 off your purchase. Belt buckles are welcome, too!”
Raymond, who joined the dealership just over two years ago, says it’s the people who make Cochrane GM special. “We’ve got a beautiful building and some amazing vehicles, but what really sets us apart is our team. They show up every day ready to serve.”
The 3rd Annual White Hat Sale kicks off Sunday, June 16 and wraps up Sunday, June 23. Cochrane GM is locally owned, people driven, and proud to be community focused.