The Energy City Ex wrapped up Sunday after a weekend packed with laughter, excitement and record-setting attendance. More than 11,000 people came through the gates over the three-day event, taking in everything from rodeo action and midway thrills to agricultural exhibits and live entertainment.
Exhibition Association President Crystal Ross reflected on the weekend’s success.
“The community just brings me to tears,” she said. “The smiles, the laughter, from the midway to the rodeo contestants to the ag pavilion, it was all just unbelievable.”
One of the highlights for Ross personally was the ag pavilion. As a rancher, she said she loved watching children experience farm life up close.
“The equipment that Redhead Equipment brought over was a huge hit,” she said. “Seeing kids sitting in a combine for the first time, that was really cool. That one is near and dear to my heart.”
In addition to the ag pavilion and the midway provided by West Coast Amusements, the event featured the King of the Prairie Jackpot Show, a well-attended cabaret, and strong turnout at the rodeo events. Ross noted the packed stands, the high energy from the crowd, and the positive vibe from start to finish.
“It is so neat to see kids come in just bursting with excitement, and by the end of the day, their parents are dragging them out kicking and screaming because they don’t want to leave,” she said with a laugh.
The success of the event, she added, is due to a huge team effort. She gave credit to sponsors like Steam-Est Industries and the many volunteers working gates, beer gardens, the cabaret and more.
“We can plan the event, but it is the volunteers and the patrons that make it happen,” Ross said. “From the bottom of my heart, thank you.”
This year also marked the introduction of a new online ticketing system, Front Door Plus. Ross said there were a few “growing pains” but called the service phenomenal and a step forward for tracking attendance and streamlining access.
As for what is next, Ross would not spill any secrets but confirmed that planning for future events is already underway.
“We are always scheming,” she said. “We meet as a board this week to go over what worked, what didn’t, and share stories. Even the complaints. Last year we checked off everything but two items on our improvement list, so we keep making progress.”
Despite the busy days behind her, Ross said it will be a while before the team fully winds down.