E. Bourassa & Sons has been running a campaign on social media to showcase the inter-generational impact of farming.
Allyson Van Roon said their recent donation to the Weyburn Theatre ties in with this theme.
"E Bourassa & Sons, the fifth generation is now working in this business, so that was a lot of ways where our farm crew came into and then the movie theatre fit into that. So it's just in line with the vision that we have."
Read more: E. Bourassa & Sons contributes to Weyburn Theatre with 'Golden Globe Nominee' sponsorship
The campaign is simply giving out 'Farm Crew' t-shirts to the youngest farming generations throughout August and September through their farm visits and harvest visits.
"They are the next generation and it really hits in the feels and stuff," she commented. "We've given out over 140 t-shirts across our region so far and doing a Farm Crew Friday and spotlighting those things."
"They're so adorable. We'll continue to share throughout the winter just because it'll get cold and stormy and stuff, and we thought it would brighten everybody's day, so we're doing one a week and we'll just spotlight them throughout the winter and into next season."
The shirts come in grey and purple, and Van Roon noted both genders are loving both options.