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There should be a sense of optimism during the Saskatchewan Stock Growers AGM and Convention next week in Swift Current.

President Garner Deobald says the recent rains and the strength in the markets are bright spots for the cattle industry right now. 

Deobald says the AGM and Convention provide producers and anyone involved in the beef sector with some key information.

Reaching New Heights is the theme for the event, which runs June 10th and 11th and marks the organizations 111th Anniversary.

He says once again they've brought in a really strong lineup of speakers, including Dr Tammy Nemeth, who grew up in Saskatchewan and is now an energy security analyst in the U.K.

"She'll be talking about shaping sustainability standards and some of the ESG work that she's been doing. I think that the Canadian Sustainability Standards Board really hasn't received enough scrutiny, and you know that's something that on the regulation side is really going to affect all of us as producers."

Nemeth's company helps organizations understand the overlapping challenges of Energy, Security,  Geopolitics and environmental and Governance.

Producers will also have an opportunity to get an update on what's happening south of the border with Kent Bacus, the executive director for government affairs with the National Cattlemen's Beef Association.

Deobald expects Bacus to talk about the new country of origin labeling in the U.S., while Anne Wasco will be speaking on the beef cattle market here at home (in Canada).

"It will be great to hear what Anne has to say about the outlook and the really strong markets we've seen."

The SSGA event also includes updates the provincial organization as well as the national organization (the Canadian Cattle Association), Producers will also hear about some of the programming available from the SCIC and updates on what's happening with the Marshalls Service, the Irrigation Expansion, Carbon Management, Virtual Fencing and more.

You can find the full agenda here.