The Salvation Army Swift Current's largest annual fundraiser is underway.
Swift Current Mayor Al Bridal and Salvation Army Captains Ian and Deanna Scott officially began the Christmas Kettle Campaign on Saturday afternoon at the Swift Current Mall.
This year's financial goal is $240,000, which will be used for the food bank, kids' camps, clothing, and programming.
"It supports our ministries throughout the year," Ian said. "It's used in the times when people aren't thinking of it, so February, March, June, and July, people are still in need. These are the funds that carry us through the year to continue to support families and individuals that are struggling."
Over 500 food and/or toy hamper applications were submitted in Swift Current for this Christmas—an uptick of over 100 compared to 2023. The growing need is being seen throughout food banks nationwide, but Ian is confident locals can help them make sure everyone has a merry Christmas.
"Our understanding of the history here is that Swift Current is an extremely generous and supportive community, so we're hoping that will be true again this year," Ian said. "More families than ever are in need. Food security issues, work issues, and just living is harder than it's ever been."
The Salvation Army Christmas tree is covered with over 430 tags for children less fortunate. It's located in the mall corridors in front of Safeway and Blue Sky Fashions & Lingerie. It will remain there until December 15, when the non-profit will put all the gifts on display for parents or guardians to select their children's gifts.
"We lay all the toys on tables by age group," Ian said. "It's providing a bit of integrity and dignity for the parents to come. Instead of just being handed a bag, they get to have some choice in what their children are getting."
Swift Current's newly acclaimed mayor was honoured to be asked to help officially kick off the Salvation Army's Christmas drive. Bridal has lived in the city for over four decades and described the organization as a staple of the community.
"It's been a big part of my life for 44 years and our community for much longer than that," Bridal said. "There are less fortunate people. This kettle drive at Christmas is huge... I just noticed a little girl that came by and dropped a couple of toonies in, and each toonie helps."Â