A digital recruitment campaign begins today with the Saskatchewan Healthcare Recruitment Agency (SHRA) to encourage physicians from the United States to consider practicing in Saskatchewan.
“We want to showcase to Americans why Saskatchewan offers them a new direction by being an excellent choice for physicians who want to practice in a secure, stable and supportive environment,” Health Minister Jeremy Cockrill said. “We are committed to ensuring that physicians in Saskatchewan are well-compensated for their hard work, enjoy career fulfillment and have a positive work-life balance with a lower cost of living.”
The campaign will highlight current career opportunities, upcoming physician-focused webinars and benefits including competitive compensation, lower cost of living, work-life balance and stability offered in the province. It will also address the uncertain political climate in the United States.
“Saskatchewan offers one of the quickest pathways to medical licensure for physicians with American Board certification who have, or are eligible to obtain, a full license in the United States,” SHRA CEO Terri Strunk said. “We regularly showcase our opportunities in the United States, but this campaign is a bit different, designed to capture the attention of physicians who may be looking north for a new opportunity.”
The digital campaign will target physicians, including emergency medicine physicians, anesthesiologists, and family physicians.
An in-depth physician recruitment campaign will feature practising physicians based in Swift Current, Saskatoon and North Battleford. These physicians will explain why Saskatchewan is a great place to build both a practice and a life, highlighting advantages such as team-based care, a strong, supportive physician network, career growth opportunities and their connection to helping Saskatchewan patients.
The “Saskatchewan is Calling” campaign will launch in early spring and will be promoted in provincial, national and international markets, including the United States.