The Saskatchewan Trucking Association (STA) hit the highway to thank truck drivers with a free BBQ lunch in partnership with the Saskatchewan Highway Patrol.
At designated weigh stations, trucks are stopped under flashing patrol lights and drivers are welcomed with hot meals as a gesture of gratitude for their vital role in keeping the province’s supply chains moving.
“The Highway Patrol puts on the lights, and the trucks go through, and we hand out lunches or whatnot,” said George Henderson of the STA. “We say thank you for what they’re doing and looking after us as far as the supply chain goes in Saskatchewan.”
Henderson noted that this method has proved more effective than stationary events. “We did a few stationary barbecues at truck stops before and didn’t get as much engagement. When we do this, they come in, we tell them what we’re doing, and they realize what’s going on. They really appreciate it.”
The partnership with the Highway Patrol ensures a smooth operation, as patrol officers facilitate the process and help maintain safety. Drivers often respond warmly, with handshakes and expressions of thanks.
“This is definitely the way to give truck drivers appreciation for what they do,” Henderson said.
With an aging workforce and a critical shortage of drivers looming, these BBQs also serve to highlight the importance of the trucking industry and the need to support new entrants.