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In real estate, says Ruth Alexander, timing is everything.

“The best tip I can share is to work with an agent who’s available and ready to react quickly when the right home pops up,” she says. “Opportunity waits for no one, and neither should you.”

Alexander, a Licensed Realtor and the founder of RARE (Ruth Alexander Real Estate) Group, proudly serve current and prospective homeowners in Strathmore and the Calgary Region with dynamic real estate service. She’s also generous with her advice and has several tips for anyone eyeing the housing market, whether or not they’re her clients.

“We’re heading into fall, so let’s talk about curb appeal – that crucial first impression buyers get even before they step inside your home,” she says. “Start by tidying up your front yard. A little effort like a mowed lawn, trimmed hedges, a freshly painted door, and even a new doormat can go a long way.”

And if a seller is thinking of waiting for the spring to list their home, she still recommends taking exterior photos before the leaves fall and power-washing driveways and walkways.

Then there’s the interior.

“Start with decluttering high-traffic areas like kitchens and living rooms, where buyers focus most,” she recommends. “A clean, clutter-free home allows buyers to envision their future there, making it more appealing and likely to sell faster.”

Creating a warm and inviting atmosphere is key when listing a home in Strathmore, she says. It’s also important to remember that buyers are buying a lifestyle, and not just a house.

For buyers, Alexander points out, the first step is having a budget and being clear about it up front. That way there won’t be any heartbreak after falling in love with a home that might be too expensive.

“It’s so important to get pre-approved before you start looking,” she says. “This way a seasoned real estate agent will know how to craft offers that fit your financial plan and help find you a home you love with all the excitement of home ownership, but without the stress.”

A real estate agent’s knowledge of the area in which they work is vital to providing the best possible service to their clients. A local expert, like Alexander or her team at RARE Group, can provide an edge with their familiarity of neighbourhoods, schools and the local marketplace.

“Your agent should know the Strathmore market inside and out, from pricing trends to neighbourhood nuances,” Alexander says. “They should also listen to your needs, keep you informed, and have negotiating experience.”

Naturally, they should also have a sense of timing.

“Work with an agent who always has their eyes on the market,” she says. “Acting fast could be the difference between getting your dream home and missing out. Remember, in real estate timing is of the essence."

Ruth Alexander and RARE Group can be reached by calling (403) 969-0109, and further information and select listings can be found on their website.

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