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For Mental Health Awareness Day, communities across Saskatchewan are taking the time to reflect on the importance of mental well-being and the steps being taken to combat the stigma surrounding mental health issues. In a province where rural and small-town life often defines the landscape, the significance of mental health awareness is just as crucial in these areas as in larger cities.

According to the Mental Health Commission of Canada, approximately 20% of Canadians will personally experience a mental illness in their lifetime, with many more affected indirectly through a loved one. Saskatchewan is no exception to this statistic, where the pressures of rural life, isolation, and access to mental health services can add to the strain.

Ryan Hynd, a Family Outreach and Advocacy Counsellor with the West Central Crisis and Family Support Centre, has seen the changes in how mental health is discussed in small communities. “I do think that the stigma has been broken down a lot,” says Hynd. “There’s always work to be done. Once again, it’s the conversations people have with each other and realizing that a lot of people put up a false front in a day to get through their days. You have to realize, give people that space and time to express themselves.”

Hynd highlights that mental health issues don’t discriminate based on geography or community size. “In rural communities and small towns, it’s just as important as in the big cities because it hits everybody everywhere.”

Schools also play a crucial role in mental health advocacy, particularly when it comes to the youth. Hynd adds, “Schools play a huge role in interaction and communication with kids. They need to make students aware that it’s OK to come and talk to somebody if they’re feeling a certain way. They need to create spaces where kids don’t feel judged and can be open about what’s happening to them.”

Marg Bailey, with Better Together Kindersley, echoes the sentiment of creating open, supportive environments. She stresses the importance of simple human interactions in promoting mental wellness. “Just be more cognizant of people around you and what’s going on in their life. It’s all about communication in a lot of different ways,” says Bailey. “Our message is that starting a conversation, smiling at someone—these little acts can save a life or encourage someone. Why wouldn’t we want to do that?”

Bailey believes in the power of community involvement and connection, especially in times when people may feel isolated or undervalued. “People need to feel important again, and we need to take a message of hope and encouragement into our community. This is our community, and we all have a role to play.”

As Saskatchewan marks Mental Health Awareness Day, the message from those on the front lines of advocacy is clear: the stigma surrounding mental illness is fading, but there is still work to be done. Whether it’s through the work of schools, community organizations, or simply being present for a neighbour in need, creating spaces for open conversations about mental health is vital.

The message of hope, support, and community connection is one that Saskatchewan—and the rest of Canada—can carry forward beyond this important day.