Earlier this year, Embody Wellness Studio and Clinic went through a name change. Formerly Muscle Matters, it was a large leap name-wise, but truly they were rebranding to match the services they had grown to offer.
Lindsay Penner owns the beautifully burgeoning esthetics studio located in downtown Steinbach. She reveals that more exciting changes have naturally grown from rebranding.
“Since March when we did the rebrand to encompass our aesthetic side, it’s really grown. Facials, brow and lash treatments have grown the most, but really everything on our aesthetic side has been getting noticed.”
But that’s not the only change that has come with becoming Embody.
“Interest from potential employees increased too! We started getting more resumes, and ended up with some surprise hirings – which sounds hilarious, but is also fantastic,” enthuses the joy-filled studio owner.
“First, I met Linda from The Stand market events, and learned that she does permanent makeup and some tattooing, and was looking for a place to work. So now we have permanent makeup again at Embody! Linda is such a gem and I'm just so excited to have her there.”
The other happy surprise, shares Penner, was in hiring another experienced massage therapist.
“Danica was moving here from the East Coast. So when she was researching the area online, she found our website, liked what we stood for, and wanted to work here. She has nine years’ experience and has taken many other courses as well, in areas such as pre and post-natal massage, cupping, scar tissue release, TMJ, and trigger point therapy. She has so much knowledge, we're very excited to have her join us at Embody. Our other therapists who are covered by insurance were getting quite full, so now we have another RMT to help with that. She’s already started with us and we’re just so excited.”
The next piece of the puzzle, as Penner puts it, is in adding regular and shellac nails into the studio… alongside pedicures that are far more luxurious than any other.
“Luxury pedicures are offered in some high-end spas, but we are the first to bring a luxury pedicure experience to Steinbach!”
For those who have never experienced a luxury pedicure before, Penner explains.
“You’ll be laying on a massage table, all cozy and warm, with a pillow under you and a big warm blanket over you. We’ll prop up your foot with a bolster, and work on the calluses on your feet and your heels. Then we bend your knees for your nail polish. The whole experience is so restful and cozy.”
Penner says they have recently started offering this service, and that another experienced esthetician will be joining Embody within the next few weeks.
Looking back to when she first launched Muscle Matters, then reflecting on how her business has grown, Penner says it's incredibly exciting.
“It’s just been a little bit here, a little bit there, but it's certainly added up over the last five years – especially since March with the rebrand to Embody!”
Her eyes twinkle as she reflects on all these changes. But as for the future?
“I can make all kinds of plans and they change all the time,” she says with an easy laugh. “Right now, my plan is to just enjoy what we have for the next while.”
Perhaps she will take some time to take advantage of all the spa treatments Embody Wellness now offers!
To see all the services provided by Embody Wellness Studio and Clinic, or to book your appointment, visit https://www.embodywellnessstudio.ca/. You can also call or text the Embody office directly at 204-381-2729.