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When the NHL playoffs heat up, so does Steinbach — thanks to the Steinbach Online Cup presented by ONE Insurance. Sixteen local businesses, sixteen NHL teams, and one epic community competition that brings hockey fans and business pride together for one unforgettable playoff run.
David Robin from ONE Insurance joined Carly Koop on Country 107 to talk all things hockey, community, and, yes — yelling at the TV with your kids at midnight.
So why did ONE Insurance want to back the Steinbach Online Cup?
“It’s such a fun and creative way to bring people together,” David said. “It’s a friendly competition that shines a spotlight on our local businesses — and as a local insurance brokerage, we love supporting the people and companies that make Steinbach awesome.”
The concept is simple but brilliant: each business is randomly assigned a playoff team, and as those teams battle it out on the ice, their paired businesses go along for the ride. Win a series? Advance. Lose? You're out. It’s like fantasy hockey meets local pride — with bragging rights on the line.
And if you ask David, the timing couldn’t be better. “It feels very Canadian to get even more into the playoffs with something like this,” he said. “It just adds another layer of excitement.”
As for which team he’s cheering for personally? No hesitation. “We try to stay neutral for the Steinbach Online Cup… but if it’s just me, I’m all in on the Winnipeg Jets. Always have been.”
We dug deeper into the playoff emotions and asked if David had found himself screaming at the screen. His answer? An enthusiastic yes.
“During Game 7, Jets vs. Blues, when they tied it with 1.6 seconds left — my whole family was yelling at the TV!” he said. “Even the kids stayed up. It was just pure excitement. One of those moments you never forget.”
And if David had the chance to fire up the remaining “teams” (aka local businesses still in the Cup), what would his locker-room speech sound like?
“Have fun. Leave it all out there. You’re representing your business — the name on the front of the jersey — and people will remember the name on the back.”
The chat wrapped up with some rapid-fire playoff questions:
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Overtime or blowout? “Overtime — I’m a sucker for tension.”
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Big hit or breakaway goal? “Breakaway all the way.”
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Hockey hair: flow or clean cut? “Flow. I’m old school — think Jagr and Fedorov.”
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Playoff beard? “Absolutely. It’s tradition.”
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Team to avoid in the finals? “The Leafs. If we lose to them, I’ll never hear the end of it.”
Whether you're a business still in the running, a die-hard fan yelling at your screen, or just in it for the hockey hair and playoff beards, the Steinbach Online Cup is a uniquely local way to make this NHL postseason one to remember.
Thanks to sponsors like ONE Insurance, Steinbach’s hockey spirit is stronger (and louder) than ever.