A new study from the Shoppers Foundation for Women’s Health suggests many Canadian women are underestimating the seriousness of their own health issues, from menstrual problems to mental well-being.
The research, released Tuesday, found that nearly three in four women admitted to downplaying their symptoms and hesitating to seek professional help. Women aged 23 to 43 were particularly likely to ignore warning signs, while 80 per cent of those aged 44 to 50 said they were more likely to consult a medical professional.
Other findings included:
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81 per cent of women know someone whose condition could have been treated earlier with better symptom awareness.
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31 per cent of women struggle to distinguish between normal and serious symptoms such as hot flashes or irregular periods.
Paulette Minard, director of community investment at the Shoppers Foundation for Women’s Health, said the research highlights a “troubling reality” of delayed diagnoses caused by gaps in awareness and education.
The foundation has committed $50 million by 2026 to improve women’s health access, awareness and research. It also recently pledged an additional $1 million over two years to Women’s Health Collective Canada to support research and innovation.
Amy Flood, executive director of Women’s Health Collective Canada, said the partnership aims to “close the awareness gap and build a future where the needs of women aren’t ignored.”
The foundation encourages Canadians to learn more about its programs at shoppersfoundation.ca.