The move is part of the Canola Council of Canada's new strategic framework, 'Canola Forward: A Strategic Framework for 2025-2030.'
The news came in a press release announcing the new framework. Chris Davison, president & CEO, says the framework is focused on priorities identified by the Canadian canola industry and is aligned to help the industry seize emerging opportunities while navigating changing industry and trade dynamics.
According to the release, the CCC has aligned its internal structure with its refreshed direction to ensure that the organization’s capacity is matched to its renewed priorities.
"This includes a refocused agronomy function, with an eye to the future, that works to identify and address threats, production risks, and innovations that will impact Canadian canola in the years ahead. As a result, the Council will not maintain a field-based agronomy team moving forward."
Dean Roberts, vice chair of the CCC Board, says the framework reflects the priorities of its members and the realities of the industry.
'Canola Forward: A Strategic Framework for 2025-2030 focuses on sustainable and reliable supply, stable markets for value optimization, and member service excellence.
Work to implement the new framework is already underway and focuses on advancing market access, science-based innovation, a future-focused agronomy function, and strategic market growth that includes canola’s role in the global biofuels market.
In 2024, the Canola Council of Canada employed eight regionally based agronomy specialists across the Prairies.