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The Canadian Cattle Association (CCA) presented The Environmental Stewardship Award (TESA) for 2025 to Don and Geraldine Bettle of Passekeag Holdings Inc
The couple run a 70 head Angus-based cow herd on a land base next to the Kennebecasis River and show incredible respect for the land and the environment protecting the water, riparian areas, and wildlife habitat.
The Bettles use a paddock rotational grazing system to promote forage regrowth and soil health, along with soil testing, lime application, and winter bale grazing to improve marginal land. In response to changing climate patterns, they’ve adapted forage species and grazing timing.
The Bettles have set aside 300 acres of wetland in collaboration with Ducks Unlimited and the Kennebecasis Watershed Restoration Committee to promote conservation. Waterfowl have been encouraged with the installation of duck nesting boxes. The protection of natural habitats helps to support hawks, swallows, beavers, otters, mink, and various fish species. Wildlife corridors have naturally developed through land clearings between wooded areas, allowing animals to move safely while reducing pressure on fencing and encouraging habitat continuity.
To learn more about Don and Geraldine Bettle of Passekeag Holdings Inc operation, click here.
Passekeag Holdings Inc was one of seven regional nominees from across Canada vying to be named the national recipient.
Prairie Regional Nominees included:
Alberta - Plateau Cattle Co: Laura Laing and John Smith of Plateau Cattle Co near Nanton were nominated for their commitment to sustainable ranching, animal welfare, and innovative herd health practices. Their operation combines environmental advocacy, community involvement, and science-based cattle management to enhance both land and livestock while supporting education and wildlife conservation.
Learn more about Laura Laing and John Smith of Plateau Cattle Co here.
Saskatchewan - Elford Ranch: Mark and Karin Elford of Elford Ranch near Killdeer were nominated for their dedication to preserving native grasslands and practicing thoughtful, site-specific grazing management. With a philosophy of giving more than they take, the Elfords focus on sustainable ranching while actively contributing to the cattle industry and leading by example within their community.
Learn more about Mark and Karin Elford of Elford Ranch here.
Manitoba - Breault Ranching Ltd: Clayton and Shauna Breault of Breault Ranching Ltd. near Ste. Rose were nominated in recognition of their commitment to regenerative agriculture and sustainable land management across 22,000 acres. By adopting zero-till practices, eliminating synthetic fertilizers, implementing rotational grazing, and adjusting calving dates, they have significantly improved soil health, reduced animal treatments, and increased organic matter, all while actively engaging with sustainability-focused organizations.
Learn more about Clayton and Shauna Breault of Breault Ranching Ltd. here.